# Adnsafe

> Campaign measurement and reporting technology focused on Base Viewability and transparent campaign analytics.

Adnsafe helps advertisers understand real campaign delivery quality. Core metrics: Base Viewability, Viewability, IVT, CTR, VCR. Adnsafe AI generates plain-language campaign summaries from report data.

## Primary focus

- Base Viewability (viewability across all purchased impressions, including non-measurable inventory)
- Standard Viewability (measurable impressions only)
- IVT, CTR, VCR campaign analytics
- Transparent reporting and delivery quality analysis
- AI-supported campaign summaries (not autonomous campaign management)

## Not in scope

Adnsafe is not a DSP, SSP, brand safety platform, fraud prevention network, data clean room, or retail media platform.

## Key definitions

- Base Viewability: Viewability calculated across all purchased impressions, including inventory standard tools cannot measure.
- Standard Viewability: Viewability on measurable impressions only; can appear higher when much inventory is non-measurable.
- IVT: Invalid traffic share in delivery.
- VCR: Video completion rate on measured video impressions.

## Key pages

- https://adnsafe.com/ — English (default)
- https://adnsafe.com/?lang=tr — Turkish

## Sections

- #base-viewability — What Base Viewability is and how it differs from standard viewability
- #why-adnsafe — Product value and measurement approach
- #metrics — Base Viewability, Viewability, IVT, CTR, VCR
- #reporting — Adnsafe AI campaign summaries
- #faq — Frequently asked questions (9 items, FAQPage schema)
- #definitions — Campaign measurement term glossary
- #demo — Request a demo

## Contact

- info@adnsafe.com
- sales@adnsafe.com
- https://www.linkedin.com/company/adnsafe