Fraudlogix conducts and participates in ongoing research designed to
enhance the global effort to stop bots.
Results of this case study indicate that dollar for dollar spent, the sites scored by Fraudlogix as “premium” performed 27x better than the non-premium sites. In a post campaign analysis, 64% of the campaign budget was spent on sites that generated 98% of conversions.
Ad blockers often fail and when they do, advertisers waste an average of 11.5% of their desktop budgets (3% mobile) serving ads to users with a dislike for ads.
Fraudlogix analyzed three months of programmatic ad traffic and found that in the weeks leading up to the busiest shopping season of the year, fraudulent ad traffic increased by more than 20 percent.
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